It is always interesting to meet new people and it is almost inevitable that the conversation will lead to the question, “So, what do you do for a living?” For those who are employed, this is not a difficult question to answer and it generally does not seem to be one that requires much thought or preparation.

Imagine the conversation:
Person 1: “So what do you do for a living?”

Person 2: ” I’m a waitress. How about you?”……………………and so on.

For the entrepreneur, the same question, “So, what do you do for a living?”, can be daunting! I have heard many entrepreneurs struggle when asked this question. This very question can mean gaining a potential new client or business contact or potentially losing one. This is a question that rolls through the new entrepreneur’s mind over and over like a broken record while on the way to a networking event. It is the one that causes people who appear perfectly sane and competent to suddenly break out into a frenzy and stumble upon their every word. It all goes back to that old cliché, “you only have one chance to make a first impression”.

How do you convey this message to others, especially to your prospects? What does a successful response look like?

  • Think about the dream that lead you to become an entrepreneur (or the one that is urging you to do so). What is the passionate part of that dream? What is the part that compels you to take action? Write those down. 
  • What do you want people to know about you and how can you summarize your excitement in about 30 seconds? Write this down too! 
  • Get in front of your bathroom mirror and practice! Run your introduction by your close friends and family.

I would love to hear from you! Share your thoughts below!